If you are visiting Green Bay Wisconsin, you MUST schedule a Tour of Lambeau Field! What an amazing stadium. There is so much history at Lambeau Field and the Tour helps give you a better perspective of the NFL Franchise and Marketing engine behind such a place. It was explained to us on the tour that for many years, they gave free tours of the stadium and then they decided one of the ways they could help get funding for the enhancements to the stadium was to add new amentities, attractions, premium seating, as well as the new Atrium and Packers Pro Shop, so they started charging for tours as an additional funding resource to pay for these amenities and enhancements to the stadium.
With Janice and I not being a huge football fans, we never knew the significance of the Green Bay fans. The Packers are the only team in the NFL that is owned by shareholders. That is why all the Fans have such a significant following. The Packers have helped make Green Bay what it is today.
1265 Lombardi Ave
Green Bay, WI 54304